Romantic, but never fragile

The brief was to avoid the soft-pastel, cursive-script look that dominates the floral industry. Forest green — matched to Jia's physical signage — anchors the palette so the brand reads grounded and a little architectural, with warmth added through hand-lettered accents.

Typography pairs a tall editorial serif for headlines with a clean sans for body copy, so the brand feels boutique in person and legible online.

rooted, not generic