pick a package below to skip ahead. otherwise, scroll on — the long version is more romantic anyway.
what's on offer
The Brand Identity is for founders who want more than a wordmark and a colour palette — you want a full visual world. Logo system, type pairings, palette, brand patterns, and the small handmade marks that make a brand feel touched-by-someone. Designed to look right on her phone screen, because that's where she actually meets you first.
no. 01 / the calling card
INVESTMENT FROM €200
Brand strategy questionnaire + discovery call
Logo suite (primary, secondary, submark)
Colour palette with hex/RGB codes
Typography system (2 font pairings with usage guidance)
Brand pattern or texture
Small handmade mark or detail element
Brand style guide PDF (so you can hand it off and they can use it consistently)
All files delivered as PNG, SVG, and PDF
The Brand Identity is for founders who want more than a wordmark and a colour palette — you want a full visual world. Logo system, type pairings, palette, brand patterns, and the small handmade marks that make a brand feel touched-by-someone. Designed to look right on her phone screen, because that's where she actually meets you first.
no. 01 / the calling card
Brand strategy questionnaire + discovery call
Logo suite (primary, secondary, submark)
Colour palette with hex/RGB codes
Typography system (2 font pairings with usage guidance)
Brand pattern or texture
Small handmade mark or detail element
Brand style guide PDF (so you can hand it off and they can use it consistently)
All files delivered as PNG, SVG, and PDF
no. 01 / the calling card
The Website is for brands with an identity they already love (mine or someone else's) that needs a home online. Custom-designed, built to your platform, written with strategy in mind. Pretty enough to bookmark, sharp enough to make money. No template energy. No corporate workflows. Built so you can update it yourself without breaking it.
no. 01 / the calling card
no. 02 / the postcard
INVESTMENT FROM €350
Website strategy questionnaire
Up to 5 pages, custom designed and built on your chosen platform
Mobile-optimised layout
Basic SEO setup (page titles, meta descriptions)
Platform training video so you can update it yourself
2 weeks post-launch email support
The Full Thing is the romantic answer to "where do I even start?" — a complete brand presence built in one stretch by one person who actually cares. Identity, website, and all the branded extras you need to launch like you mean it. One designer. One coherent world. One delivery date. (And, quietly, the best value of the three.)
no. 01 / the calling card
no. 03 / the correspondence
INVESTMENT FROM €475
Everything in Brand Identity
Everything in Website
Cohesive brand-to-site translation (the site feels like the brand, not an afterthought)
Priority scheduling — you work together from day one, not brand then website as two separate projects
The Website is for brands with an identity they already love (mine or someone else's) that needs a home online. Custom-designed, built to your platform, written with strategy in mind. Pretty enough to bookmark, sharp enough to make money. No template energy. No corporate workflows. Built so you can update it yourself without breaking it.
no. 02 / the postcard
Website strategy questionnaire
Up to 5 pages, custom designed and built on your chosen platform
Mobile-optimised layout
Basic SEO setup (page titles, meta descriptions)
Platform training video so you can update it yourself
2 weeks post-launch email support
INVESTMENT FROM €350
The Full Thing is the romantic answer to "where do I even start?" — a complete brand presence built in one stretch by one person who actually cares. Identity, website, and all the branded extras you need to launch like you mean it. One designer. One coherent world. One delivery date. (And, quietly, the best value of the three.)
no. 01 / the calling card
INVESTMENT FROM €475
Everything in Brand Identity
Everything in Website
Cohesive brand-to-site translation (the site feels like the brand, not an afterthought)
Priority scheduling — you work together from day one, not brand then website as two separate projects
no. 03 / the correspondence
a short introduction
Chie Caringal
Barcelona — valid worldwide
fine art since 2016 · brand & web, newly obsessed
warm, particular, a little obsessive (affectionately)
female founder-led businesses, and anyone with taste and a story worth telling
founders who trust their gut and let me trust mine
"make the logo bigger" energy · last-minute everything · templates dressed as strategy
"make thintentionality, slowness, respect for the audience, brands as worlds, logo bigger" energy · last-minute everything · templates dressed as strategy
making pretty things that also make money
a short introduction
from first letter to final delivery
Every project here moves through four stages, in order, with no skipping. The point isn't speed — it's making sure what arrives at the end is something you'd actually want to frame. You're inside the process for every stage, not handed a surprise at delivery.
Before any designing, I read your brand the way you'd read a long letter — slowly, with attention. Founder story, audience, industry, competitors, the small obsessions that aren't in the brief. Every choice after this is grounded in what I learned here.
step 1 — first, the reading.
Before any designing, I read your brand the way you'd read a long letter — slowly, with attention. Founder story, audience, industry, competitors, the small obsessions that aren't in the brief. Every choice after this is grounded in what I learned here.
step 1 — first, the reading.
Before drafting anything specific, I send one or two creative directions — full visual worlds, not Pinterest collages. You pick which world we're building, and the rest of the project lives inside it. The "make it pop" conversation, handled before it ever has to happen.
step 2 — second, the world.
Before drafting anything specific, I send one or two creative directions — full visual worlds, not Pinterest collages. You pick which world we're building, and the rest of the project lives inside it. The "make it pop" conversation, handled before it ever has to happen.
step 2 — second, the world.
Each draft arrives with a note: what I made, why I made it, where it could push further. You respond honestly. I refine. The work moves forward in letters, not surprises — and we refine, never restart.
step 3 — third, the correspondence.
Each draft arrives with a note: what I made, why I made it, where it could push further. You respond honestly. I refine. The work moves forward in letters, not surprises — and we refine, never restart.
step 3 — third, the correspondence.
After the last refinement, one final approval pass. Then everything is packaged — files, fonts, guidelines, the welcome packet — and sent over with the wax seal pressed on top. What arrives is what you approved. No post-delivery "just one more edit" negotiations.
Step 4 — finally, the seal.
After the last refinement, one final approval pass. Then everything is packaged — files, fonts, guidelines, the welcome packet — and sent over with the wax seal pressed on top. What arrives is what you approved. No post-delivery "just one more edit" negotiations.
Step 4 — finally, the seal.
the fit check
step 1 — pick a package & fill out the inquiry form.
Three offers. Pick the one that fits — or pick the form anyway and we'll figure it out together.
step 2 — hop on a quick call & get a proposal.
If the fit feels right, we'll schedule a call to talk through your project. Afterwards, you'll get a written proposal with scope, timeline, and investment.
step 3 — sign the contract, pay the deposit, save your spot.
To lock the dates, you'll sign the contract and pay the deposit. Then we begin. (And yes, the welcome packet is romantic.)
how this works
step 1 — pick a package & fill out the inquiry form.
Three offers. Pick the one that fits — or pick the form anyway and we'll figure it out together.
step 2 — hop on a quick call & get a proposal.
If the fit feels right, we'll schedule a call to talk through your project. Afterwards, you'll get a written proposal with scope, timeline, and investment.
step 3 — sign the contract, pay the deposit, save your spot.
To lock the dates, you'll sign the contract and pay the deposit. Then we begin. (And yes, the welcome packet is romantic.)
Here's what's currently open. First-come, first-served — if a month is full, the next available is queued.
i take on a small handful of projects each month so each one gets the obsession it deserves. spots are first come, first served — so if you've got a timeline, send the letter soon.